Etsy can put your work in front of shoppers on day one. But you're one shop among millions, competing on price, paying per listing and per sale — and the customer is Etsy's, not yours. ManageCanvas is the storefront you own.
Etsy is genuinely good at built-in demand — a large audience actively shopping, with search that can find your work. For testing whether something sells, or for volume of low-priced goods, marketplace traffic is real.
| ManageCanvas | Etsy | |
|---|---|---|
| Storefront | Your own branded site + domain | A shop inside a marketplace |
| Who owns the customer | You — buyers are in your CRM | The marketplace |
| Certificates of authenticity | Built in, publicly verifiable | Not offered |
| Limited editions | Numbered editions with integrity | Generic listings |
| Fees | Flat plan ($0/$19/$49) | Listing + transaction + payment fees |
| Discovery vs. differentiation | You stand for something | Competing on price + search |
| Provenance for resale value | Provenance transfers to buyers | None |
A buyer on your storefront is yours to reach again. A buyer on a marketplace is a stranger you rent access to.
Numbered editions and certificates justify collector prices — instead of racing competitors to the bottom in marketplace search.
A predictable flat plan instead of listing fees, transaction fees, and payment fees stacking on every order.
Choose Etsy if you want a marketplace's built-in shopping traffic and are comfortable competing on search and price while the platform owns the customer.
Choose ManageCanvas if you're building a collectible practice — your brand, your collectors, and editions with certificates — rather than renting a booth.
Free to start — your catalog, editions, and certificates ready in minutes.